8/1/2023 0 Comments What is bcg matrix![]() The matrix is divided into four quadrants: stars, cash cows, question marks, and dogs. The BCG matrix is a tool that helps businesses to understand how different products or services contribute to their overall growth. The BCG Matrix is still used by businesses today because it is a simple, easy-to-understand tool that can help companies make decisions about which products or services to invest in. Products or services that are in low-growth markets and have a low market share are considered to be “dogs.” These are products or services that a company should not invest in because they are not likely to generate much revenue. Products or services that are in high-growth markets and have a high market share are considered to be “stars.” These are products or services that a company should invest in because they have the potential to generate a lot of revenue.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |